Rebecca Hessel Cohen, the founder and creative director of LoveShackFancy, is a true visionary. Her brand is not just about clothing, it's about love, celebration, and embracing your unique beauty and confidence. With a passion for vintage fashion and a belief in the power of dressing up, Rebecca has created a brand that is all about embracing the dreamer within.

Β It all started with a hand-dyed halter dress (we still have a few in stock!) that Rebecca made for her own wedding back in 2013. As a Fashion and Beauty Editor, she had an eye for style and a love for all things romantic. That one dress sparked a love affair with whimsical, optimistic fashion that has captured the hearts of many.

Rebecca's maximalist aesthetic is a reflection of her belief that life should be lived to the fullest. LoveShackFancy pieces are not just clothing, they are an expression of joy, love, and the beauty of being true to yourself. Each piece tells a story, inviting you to embrace your inner romantic and live life with passion.




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